Help Me Get On The SXSWi Stage

As most of you know, I've been working for a digital marketing agency for a few years now. Over that time, different theories have come and gone between my ears on how to best think about our business. In the past 6 months, I've been doing a lot of thinking around social media (I know, who hasn't), and a couple of things have been sticking. One is that it is evolving into the best way to talk with your consumers. Two, some consumers will inevitably have not-so-nice things to say about your brand, no matter what. Snark is here for the long haul.

What I've experienced with my clients is that as soon as they post something on Facebook, Twitter, or the like, and someone levels a hateful statement, my clients get scared. They start holding back conversation and messaging, because they would rather not see the bad, than to figure out a way to embrace it, and overcome it. That's the wrong approach. And I want to help my fellow interactive marketing brethren arm themselves with ways to overcome their client's fears and objections. That's why I want to speak at SXSWi.

That's where you come in. Until Sept. 4, SXSWi has their panel picking system up so that people can vote for their favorite ideas for speaking engagements. This year, over 2000 have submitted ideas. Clearly, good ideas can be lost in the cracks. I don't want that to happen to mine. So I ask you for 5 min more of your time to:

1. Click on the SXSWi icon above.

2. Set up an account (if you haven't already).

3. Vote for my idea.

4. Give me honest feedback on the page about what you think of this concept.

To anyone that has already done this for me, thank you so much. It means a lot. And if this inspires you to help me out, thank you to you, too.

Here's to chasing dreams.